Advertising Campaign 1-Thalassemia

What is Thalassemia?
A blood disorder
Fewer red blood cells
Inherited from parents
Get anemia
Alpha and Beta Thalassemia

Signs and symptoms
Fatigue and paleness
Shortness of breath
Slowed growth
Spleen enlargement
Jaundice
Dark Urine
Bone problems


1 Million Malaysians are carrier of this deadly inherited blood disorder.
unaware

Ad Objective
To create awareness and educate people about the danger of Thalessemia and
encourage them to go for a test.

Target audience
Primary
Young Adults (16-20years old)

Secondary
Young married couple (21- 30years old)

Positioning
Thalassemia is a deadly inherited blood “disorder”

Strategy Statement
Thalassemia is an inherited blood disorder that can kill you.
You may be one of them.

SMP
You may be carrying a deadly inherited blood disorder and you are unaware.

Tone & Manner
Serious and caring.

Here is my print ad for the whole campaign